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Who it is for

Consumer health and wellness brands: OTC medicines, cosmetics and personal care, food supplements, nutraceuticals and health foods. GetPreferred™ also works for pharma companies, for their corporate brand and their business buyers. Each category answers to its own rules and draws its own buyer questions. So we plan the assessment, the facts and the pages for each category, with your regulatory team in the loop.

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  • Chemist shop counter with blister strips and stacks of unbranded medicine boxes, with shelves of plain boxes behind it.

    OTC brands

    For medicines people buy without a prescription.

  • Two unbranded skincare tubes on a pale stone block beside a frosted pump bottle and a small cream jar.

    Cosmetic brands

    For cosmetics and personal care, where every page starts from the label.

  • Unbranded protein tub, two amber supplement jars and a white bottle, all with blank labels, on a light wooden table.

    Nutraceutical brands

    For food supplements, nutraceuticals and health foods, where FSSAI rules govern health claims.

  • Pharma companies

    For your company's name and facts, and for the business buyers looking for contract manufacturing, API or licensing partners. Company facts only; no promotion of prescription medicines.

Rules and buyer questions by category

OTC medicines

Main category rules
the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 and Schedule J of the Drugs Rules, 1945
Example buyer question
Which antiseptic liquid should I keep at home?

Cosmetics and personal care

Main category rules
the Drugs and Cosmetics Act, 1940 and the Cosmetics Rules, 2020
Example buyer question
Which brand of sunscreen should I buy in India?

Food supplements, nutraceuticals and health foods

Main category rules
the Food Safety and Standards (Advertising and Claims) Regulations, 2018 and FSSAI's 2022 rules for health supplements and nutraceuticals, applied through FSSAI directions
Example buyer question
Which multivitamin brand should I buy in India?

All three: the ASCI Code and its influencer and disclaimer guidelines, and the Consumer Protection Act, 2019 with the CCPA endorsement guidelines.

Pharma companies: corporate brand and business buyers

Main category rules
Company facts only; no promotion of prescription medicines to the public. The Uniform Code for Pharmaceutical Marketing Practices, 2024 governs promotion to doctors, which GetPreferred does not do.
Example buyer question
Which Indian companies make tablets on contract?

Example questions are illustrations. They name no real brand.

Is GetPreferred for you?

GetPreferred fits brand, marketing and digital heads at consumer health and wellness brands in India who want to know what AI assistants tell buyers, including teams with a product about to launch. It also fits corporate communications and business development heads at Indian pharma companies.

Read next

Find out which brands AI assistants name in your category.

A thirty-minute call with the founder, then a written baseline: the buyer questions for your category put to five AI assistants, and which brands they name. Free, with no obligation.

Get your free baseline assessment