How GetPreferred™ works
GetPreferred works in six stages. It starts with a free assessment of what five AI assistants tell your buyers today. Your team confirms your brand facts. We make your website easy for AI to read, write pages that answer buyer questions, and guide your team on listings. Each month we ask the same questions and report what changed.
- 1. Assessment (free)
- 2. Brand facts
- 3. A website AI assistants can read
- 4. Pages that answer buyers
- 5. Presence beyond your website
- Every month, ongoing
Six stages, from a free assessment to a monthly report
1. Assessment (free)
- What happens
- We put buyer questions for your category to five AI assistants: ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity. Every answer is recorded and checked.
- What you receive
- An AI visibility assessment: which brands the assistants name today, what they tell your buyers, whether they describe your brand correctly, and which websites they rely on.
2. Brand facts
- What happens
- You confirm the facts about your brand and products: what they are, what is in them, where to buy them.
- What you receive
- A confirmed brand facts sheet. Everything we publish uses only these facts, so every source says the same thing.
3. A website AI assistants can read
- What happens
- Whatever your starting point, we fine-tune your existing site, rebuild an outdated one, or build a new one. We give it a clear structure, product and question-and-answer pages, structured data that AI systems understand, access for AI crawlers, and fast mobile pages.
- What you receive
- A website that AI assistants and search engines can read, understand and quote, with a plan for your developer if your own team builds it.
4. Pages that answer buyers
- What happens
- We write pages that answer the questions buyers ask AI assistants, using your confirmed facts, each reviewed by a named, qualified expert whose affiliation is stated.
- What you receive
- New pages for your approval. Nothing is published without it.
5. Presence beyond your website
- What happens
- The same verified facts are carried to the places AI assistants also read: marketplace listings, business profiles, media and online communities. Your team does this with our guidance, and every mention states its connection to the brand.
- What you receive
- Listing and profile text, guidance for your team, and a record of every mention.
Every month, ongoing
- What happens
- We ask the same questions again, see what has changed, and improve the pages, the site and the listings accordingly.
- What you receive
- A monthly report: how often the assistants name and recommend your brand, compared with the brands they name today, and what we will do next.
AI assistants change what they say gradually, so the work runs month after month rather than as a one-off project. Engagements run for three to six months, then continue month by month.
- Confirm factsStage 2
- Give accessStage 3
- Approve pagesStage 4
- Update listingsStage 5
What your team does
We do the writing and the website work. Your team keeps the facts right and approves what we publish.
- Stage 2
Confirm the brand facts
- Stage 3
Give us access to your site, or to your developer
- Stage 4
Approve every page
Each page answers its buyer question near the top, in plain words.
- Stage 5
Update listings and profiles with our guidance
Your team does this with our guidance, and every mention states its connection to the brand.
Other ways to start
Launch support
For a new OTC, cosmetic or nutraceutical product: confirmed facts and a product page ready on launch day, and a monthly report on what AI assistants say in the first months.
Monitoring only
The monthly measurement and report on their own: a smaller set of buyer questions, three months, and no website or content work.
For pharma companies
For your company's name and facts, and for the business buyers looking for contract manufacturing, API or licensing partners. Company facts only; no promotion of prescription medicines.
Questions about the work
Do we need a new website?
Not always. Whatever your starting point, we fine-tune your existing site, rebuild an outdated one, or build a new one. If your own team builds it, we give your developer a plan to follow. Either way, key text sits in the page itself, because many AI crawlers do not run JavaScript reliably.
Who does the work, your team or ours?
We write the pages and do the work on your website. Your team carries the same facts to marketplace listings, business profiles and other places, with our guidance. Your team also confirms the brand facts and approves every page.
How does medical and regulatory review fit in?
Every new page comes to you for approval, and nothing is published without it. We work from one facts sheet your team has already confirmed, so each review checks wording and claims. Final sign-off on any claim stays with the client's regulatory team.
Should our website block AI crawlers?
If a website blocks AI crawlers, even its own pages are hidden from AI assistants.
Why does the work continue every month?
Each new AI model learns from the web as it looks when that model is trained. So your brand stays known only while the web goes on describing it correctly.
Can we start with measurement only?
Yes. Monitoring only measures and reports every month for three months, with no website or content work.
Find out which brands AI assistants name in your category.
A thirty-minute call with the founder, then a written baseline: the buyer questions for your category put to five AI assistants, and which brands they name. Free, with no obligation.
