---
title: AI visibility for OTC brands in India | GetPreferred
description: See which OTC brands ChatGPT, Google Gemini, Google AI Overviews, Claude, and Perplexity name in your category, and what they say about yours.
canonical: https://getpreferred.impactplus.co.in/who-it-is-for/otc-brands/
last_updated: 2026-10-26
---

# AI visibility for OTC brands

GetPreferred™ checks which brands five AI assistants name in your category and what they say about yours. AI visibility is how often AI assistants name, recommend or cite your brand when buyers ask about your category. Pages use only facts your team confirms. Claims barred by the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 are never made.

Last reviewed: 26 October 2026

## What buyers ask AI about OTC medicines

Example questions, written for illustration.

- Which antiseptic liquid should I keep at home?
- Which OTC brands do pharmacists in India suggest?
- Is Brand A sold at chemists near me?

## What GetPreferred does for an OTC brand

- Assessment: We put the questions OTC buyers ask to five AI assistants and record which brands they name.
- Brand facts: Your team confirms each product's facts, such as what is in it and where to buy it.
- Pages: We write pages that answer buyer questions and check each one for barred claims before your team sees it.
- Listings: Your team carries the same facts to pharmacy and marketplace listings, with our guidance.

## Rules for OTC claims

Section 3 of the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 bars advertising a drug for the purposes it lists, however true the claim. Schedule J of the Drugs Rules, 1945 lists the diseases no drug may claim to prevent or cure.
Source: India Code: the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, https://www.indiacode.nic.in/handle/123456789/1412
Source: CDSCO: Drugs Rules, 1945 (formerly the Drugs and Cosmetics Rules), Schedule J, https://cdsco.gov.in/opencms/opencms/en/Acts-and-rules/Drugs-Rules/

ASCI published its half-year complaints report on 11 November 2025: 82% of the 332 healthcare ads examined violated the DMR Act.
Source: ASCI half-yearly complaints report, 11 November 2025, https://www.ascionline.in/wp-content/uploads/2025/11/Press-Release-ASCI-Half-Yearly-Complaints-Report-2025-26.pdf

EY-Parthenon reported on 27 January 2026 that most first-time OTC buyers in India rely on expert or healthcare professional advice. For repeat purchases, usage experience and brand trust also matter.
Source: EY-Parthenon, 27 January 2026, https://www.ey.com/en_in/newsroom/2026/01/india-s-over-the-counter-drugs-market-set-to-hit-dollor-98-000-crore-by-2030-growing-at-13-percent-cagr-ey-parthenon-report

This summary is general information and is no substitute for legal advice.

## Questions from OTC brand teams

### What will you never write for an OTC brand?

We never write claims that the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 prohibits, however well supported. We never use words such as cure or miracle. Each page is checked for these before it reaches your team, and your regulatory team signs off.

### Who checks the facts on an OTC page?

Your team confirms the facts sheet. Each page is reviewed by a named, qualified expert, and the expert's affiliation is stated. Final sign-off on any claim stays with the client's regulatory team.

Find out which brands AI assistants name in your category.

A thirty-minute call with the founder, then a written baseline: the buyer questions for your category put to five AI assistants, and which brands they name. Free, with no obligation.

Get your free baseline assessment: https://getpreferred.impactplus.co.in/baseline-assessment/